the You First campaign

the client

First Bank of Nigeria Limited (FirstBank) is Nigeria’s premier commercial bank and most valuable banking brand. With over 10 million active customer accounts and more than 750 business locations, the Bank provides a comprehensive range of retail and corporate financial services to customers and investors wishing to explore the vast business opportunities available in Nigeria and other business locations across Africa, Europe, Middle East and Asia.

the brief

Agile Communication was saddled with the responsibility of coming up with strategic roadmaps into markets of other countries in Sub-Saharan Africa, with a full spectrum of advertising and marketing communications.

the solution

The YOU FIRST campaign typifies one of our efforts – an attempt to re-emphasize our posture as a bank that puts customers first. This position is particularly highlighted in our proposed design options and the entire communications strategy.