the CIIN story

the client

The Chartered Insurance Institute of Nigeria (CIIN) is the premier professional body in Nigeria. It caters for the membership and professional needs of Insurance practitioners by providing them with the platform for continuous development.

the brief

As a premier professional body that caters to the membership and professional needs of Insurance practitioners by providing them with the platform for continuous development, the CIIN clocked 60 in 2019. The brief to Agile was to come up with a strategic 60 years anniversary celebration plan that will double as some kind of event planning and at the same time help give prominence to CIIN as a brand. Agile was to give the anniversary ample visibility and to also drive engagement and participation by insurance practitioners.

the solution

Agile came up with a strategy document that included a tailor-made anniversary logo and other branded give away items. We also came up with creatives that re-emphasized the significance of CIIN to the practice of Insurance as a whole.