Okun Rice was founded in Nigeria back in 2017 by Hyst Global Limited, Nigeria’s leading Agricultural company.. Our brand name “Okun” is derived from the Yoruba interpretation of the richness and fullness of the rice, due to the high fibre content found in our rice.
the brief
Develop marketing communication campaign to promote consumption of this indigenous rice and boost sales.
the solution
We proposed to amplify the perception of OKUN rice from being a product to being a brand. We highlighted the health benefits of Okun rice and used visuals to stimulate appetite for the fibre-rich grains.
