FCMB rewards project

the client

First City Monument Bank (FCMB) Limited is a member of FCMB Group Plc, which is one of the leading financial services institutions in Nigeria with subsidiaries that are market leaders in their respective segments. Having successfully transformed to a retail and commercial banking-led group, FCMB expects to continue to distinguish itself by delivering exceptional services, while enhancing the growth and achievement of the personal and business aspirations of customers.

the brief

To promote a product of the bank which sought to encourage using it as a payment platform.

the solution

We created RECEIVE MONEY AND GET FREE GIFT PACK promo. This rewards recipient of money via the FCMB platform with a gift pack. It cuts across as a double win for the beneficiary. The result was instant.