FBN Bank ssa markets

the client

FBNBank is a subsidiary of First Bank of Nigeria Limited, West Africa’s premier bank and Nigeria’s number one bank brand.

the brief

FIRSTBANK of Nigeria, in its bid to extend market penetration beyond the shores of Nigeria, decided to extend to other sub-Saharan African countries. However, unlike other banks like GTB, ECOBANK and others, the name FIRSTBANK could be used in many of the markets, first because the bank is not the first in those markets, and secondly because of some conflicting slogans in some of the markets.

the solution

For over four years now, Agile has effectively introduced the bank, under the name FBNBANK to six sub-Saharan African countries namely: Ghana, Guinea, Gambia, Senegal, DRC and Sierra Leone. We have been able to achieve an appreciable measure of brand visibility in each of these markets and we have just broken a global campaign to further establish the brand in the markets as a force to reckon with. We leverage on the heritage of the parent bank, with a legacy that is over 125 years. We have given prominence to banking solutions that put the FBNBANK in good standing in the markets.