Agile Communications Limited wins creative award for FBN Subsidiaries global corporate campaign
Nigeria’s fastest-growing integrated marketing communications agency, Agile Communications Limited, has recorded yet another feat in the creative industry as it took home the much-coveted Film LAIF award at the just concluded LAIF (LAGOS ADVERTISING AND IDEAS FESTIVAL) Awards. An award platform that happens to be the biggest advertising and creative festival in the country.
The agency won gold, silver, and bronze in the FILMLAIF category, across the Banks and other Financial institutions subcategory.
An excited Mr. Rufai Ladipo the Lead Consultant/Chief Executive Officer of the agency, who spoke to the press immediately after, described the recognition as a major feat for the young agency and great positioning for more significant contributions to the advancement of the advertising industry.
The agency had launched a resounding global corporate communications campaign on behalf of First Bank of Nigeria, for FBNBANK, its subsidiaries spanning across the Gambia, Ghana, Guinea, DRC, Senegal, and Sierra Leone. The campaign which rolled out on multiple platforms across the globe sought to highlight the banks’ philosophy of putting the customer at the heart of their business. Alongside the subsidiaries, heritage emanating from the mother brand’s experience of over 126 years.
The award came as a tremendous accolade for the finely crafted TV Commercial which was rendered in English and French and aired on multiple global and local cable and terrestrial channels including DSTV (CNN, African Magic, SS Blitz), Canal + (French cable and RFI (French Radio).
Agile Communications Limited CEO, Mr. Rufai Ladipo, dedicated the award “to the tremendous support and partnership received from our clients both locally and internationally and the commitment and hardworking spirit of the agency’s team. We also express our sincere gratitude to First Bank’s Marketing and Corporate Communications Department, especially the brand team for the opportunity to work on this corporate campaign as the coordinating agency for the subsidiary markets.”
In her remark, the copywriter and Creative Lead of Agile Communications Limited Joy Akemo Daniel further appreciated the client for the opportunity to see the award as a motivation for the team to do more in creative writing ideas for the advancement of their clients’ brands.
About AGILE COMMUNICATIONS LIMITED
Agile is a fully Nigerian owned Marketing Communications Services Agency committed to building brands across Nigeria and sub-Saharan Africa. Our competence span advertising, strategy design brand activation media buying consultancy, public relations digital communications, environmental branding. At Agile we turn ideas into action.
Is a subsidiary of First Bank of Nigeria Limited with footprints in Subsahara Africa and other parts of the globe.